Samsung
Virtual store
Given the global changes the world experienced, our team worked with Samsung to re-imagine a virtual showroom experience for TVs. Highlighting the unique and industry leading TVs provided by Samsung, we created a virtual TV store on Samsung.com to give customers the same hands-on experience while shopping online for a new TV. Through 3D rotation, interactive demos, and environmental immersion, customers were able to experience a showroom unlike anything seen before.
Given the global changes the world experienced, our team worked with Samsung to re-imagine a virtual showroom experience for TVs. Highlighting the unique and industry leading TVs provided by Samsung, we created a virtual TV store on Samsung.com to give customers the same hands-on experience while shopping online for a new TV. Through 3D rotation, interactive demos, and environmental immersion, customers were able to experience a showroom unlike anything seen before.
Agency
Razorfish
Agency
Razorfish
Role
Design/Motion/
Art Direction
Role
Design/Motion/
Art Direction
360 spin interaction
The virtual store comparison tool allows customers to easily match up different TV offerings through color, contrast, and clarity. The section also includes a general overview and unique feature highlight.
The virtual store comparison allows customers to match up different TV offerings through color, contrast, and clarity, aswell as a general overview and unique feature highlights.
Design/Art Direction
Britton Hart
Mike Reger
Louie Dahlquist
Creative Direction
Miguel Castro
Joey Castillo
VFX
Jason Furhman
Alex Friderici
Alejandro Roses
Adam Christensen
Copy
Jason Tisdale