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Samsung

Virtual store 

Given the global changes the world experienced, our team worked with Samsung to re-imagine a virtual showroom experience for TVs. Highlighting the unique and industry leading TVs provided by Samsung, we created a virtual TV store on Samsung.com to give customers the same hands-on experience while shopping online for a new TV. Through 3D rotation, interactive demos, and environmental immersion, customers were able to experience a showroom unlike anything seen before. 

Given the global changes the world experienced, our team worked with Samsung to re-imagine a virtual showroom experience for TVs. Highlighting the unique and industry leading TVs provided by Samsung, we created a virtual TV store on Samsung.com to give customers the same hands-on experience while shopping online for a new TV. Through 3D rotation, interactive demos, and environmental immersion, customers were able to experience a showroom unlike anything seen before. 

Agency

Razorfish

Agency

Razorfish

Role

Design/Motion/

Art Direction

 

Role

Design/Motion/

Art Direction

 

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360 spin interaction

Compare experience

Compare experience

The virtual store comparison allows customers to match up different TV offerings through color, contrast, and clarity, aswell as a general overview and unique feature highlights. 

The virtual store comparison allows customers to match up different TV offerings through color, contrast, and clarity, aswell as a general overview and unique feature highlights. 

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Design/Art Direction

Britton Hart

Mike Reger

Louie Dahlquist

Creative Direction

Miguel Castro

Joey Castillo

VFX

Jason Furhman

Alex Friderici

Alejandro Roses

Adam Christensen

Copy

Jason Tisdale