Adidas_Main-final

Adidas

Interactive retail experience

Adidas

Interactive retail

experience

Initially starting as a pitch for Adidas & JD Sports that I was a part of during my time at Razorfish, this interative retail experience installation with full 3D control and customization quickly became a personal concept/passion piece. The idea allowed me to draw upon 3D modeling, Interactive motion, rigging, texturing, design and UX to create a completely unique and out of the box experience. 

Initially starting as a pitch for Adidas & JD Sports that I was a part of during my time at Razorfish, this interative retail experience installation with full 3D control and customization quickly became a personal concept/passion piece. The idea allowed me to draw upon 3D modeling, Interactive motion, rigging, texturing, design and UX to create a completely unique and out of the box experience. 

Agency

Razorfish

Agency

Razorfish

Role

Design/Motion/

Art Direction

 

Role

Design/Motion/

Art Direction

 

The activation zone is an installation that users can interact and participate in. Using the touch enabled vertical screen, users select a blank shoe and are given customization tools, including a library of graphics and color options. Upon completion, the user watches as their creation is brought to life in realtime, spray painted by two automated CNC robots. 

The activation zone is an installation that users can interact and participate in. Using the touch enabled vertical screen, users select a blank shoe and are given customization tools, including a library of graphics and color options. Upon completion, the user watches as their creation is brought to life in realtime, spray painted by two automated CNC robots. 

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Initial explorations for the touch screen started as wireframes, detailing a CTA that would appear upon user customization and a final confirmation screen that would show successful completion and ability to share with friends and geo-tag location in NYC. 

Initial explorations for the touch screen started as wireframes, detailing a CTA that would appear upon user customization and a final confirmation screen that would show successful completion and ability to share with friends and geo-tag location in NYC. 

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The digital interface supports touch gestures and multi touch technology. Users can swipe through a blank shoe model before using full 3D rotation and pinch gestures to drag and drop graffiti and street style decals on their chosen shoe.

The digital interface supports touch gestures and multi touch technology. Users can swipe through a blank shoe model before using full 3D rotation and pinch gestures to drag and drop graffiti and street style decals on their chosen shoe.

Artboard Copy 10
Artboard Copy 8
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Full 3D Customization

Touch enabled rotation

Full 3D Customization

Touch enabled rotation

Multi touch support

Gestures

Multi touch support

Gestures

Extensive design library

Drag, drop, and scale

Extensive design library

Drag, drop, and scale